Shivaay-Tuskca

In the 2016 film Shivaay, we did a co-branding of Tuskca. The brand was associated with the film over print and digital advertisements. It was Tuskca's first ever association with Bollywood that helped in promoting the brand in a great manner.

Why

Tuskca is an on the go calcium supplement in the market. However, Tuskca needed to establish itself in the market. It required great brand visibility to survive in a highly competitive environment where many pharma players had started manufacturing health supplements.

How

We did a co-branding for Tuskca with Shivaay starring Ajay Devgn. The tagline of Tuskca is "Stay Tuskca fit, Stay Tuskca strong" which is required for a mountaineer like Shivaay who fights through the life's battles for his family. The brand was associated with the film over print and digital advertisements. It was Tuskca's first ever association with Bollywood that helped in promoting the brand in a great manner.

  • The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.

    Jordan Belfort

  • Some people want it to happen, some wish it would happen, others make it happen.

    Michael Jordan

  • It's not how big you are, it's how big you play.

    John Wooden

  • Business number nahi, business log hai.... sirf log

    Rocket Singh | Business man of the year

  • Do your work with your whole heart, and you will succeed - there's so little competition.

    Elbert Hubbard