Shivaay- Sansui

In 2016, we did an in-film integration of Sansui with Shivaay. The television shown at Shivaay's home is of Sansui which gives phenomenal picture quality. It was a flawless integration.

Why

Sansui was one of the most renowned electronics brand in the market for good number of years. But, with the technological changes and overcrowding of market players, its presence from the Indian market had diminished. It was the need of the hour to promote the brand to make an attempt to float in the market. In the 2016 thriller Shivaay, we did an in-film branding for Sansui

How

We associated Sansui with a powerpacked film like Shivaay starring Ajay Devgn. The television shown at Shivaay's home is of Sansui which gives phenomenal picture quality. This led to an increase in the brand visibilty of Sansui television. It was a fantastic in-film integration.

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