R…Rajkumar - TT innerwear

We did an in-film integration of TT innerwear in Shahid Kapoor starrer 'R…Rajkumar' in 2013, which was directed by Prabhudeva. Shahid was seen wearing TT innerwear throughout the film. TT innerwear also did a co-branded TVC with R…Rajkumar.

Why

TT innerwear is a garment brand that undertakes sales in 62 countries across the globe and manufactures all across India. But, it wasn't a well known brand as the market leaders of innerware brands had created a strong media presence over past years. Nothing could have been better for TT innerwear other than an association with a movie - R...Rajkumar starring Shahid Kapoor and Sonakshi Sinha where its product would get maximum visibility.

How

Shahid Kapoor being given an attire wearing an innerwear almost all through the film, it was a great integration for TT innerwear. The actor has done all the action scenes as well as showcased his excellent dance moves wearing TT innerwear. This gave the brand an unmatched visibility throughout. They also did a co-branded TVC with R…Rajkumar.

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