PWI- You Broadband

In 2012-2013, we did a sponsorship deal of You Broadband with Pune Warriors India. The brand was given an opportunity on the player's trousers. The brand in 2013 moved their logo to the leading side on the player's trousers. They ran a contest where the winners got a chance to meet their favourite PWI players. In addition, they also got match tickets and meet and greet sessions for dealers and distributors.

Why

You Broadband is India's first ISO accredited broadband service provider set up in 2001. However, the brand was not known in the Indian market to a great extent and aimed to extend its customer bandwagon. It required extensive marketing to float along with the other competitors. Since viewership of IPL was taking a paradigm shift from television to online medium, YOU Broadband had to make the right move at the right time.

How

You Broadband took the logo space on the non-leading side of the player's trousers to maximise brand visibility at a fraction of the cost of on-air advertising. In 2013, the brand moved their logo from the non-leading side to the leading side of the players' trousers to further the brand visibility. There was more in store for them as they also ran a contest where the winners got a chance to meet their favourite PWI players. They also got match tickets and meet and greet sessions for their dealers and distributors. This sponsorship deal done by us led to a steep rise in the subscribers over the span of 3 years.

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