Dilwale- Zoomol

In the 2015 Bollywood hit- Dilwale, Zoomal engine oil was used by SRK and Varun Dhawan who owned a garage. It was a superb in film branding done for Zoomol that got associated wth its first ever Bollywood film. This enabled Zoomol to highlight its products and branding in the garage.

Why

Zoomol has a wide range of products to cater to different engine technologies and various emission regimes. Its endeavour is to strive for better all-round performance both for on-highway and off-highway equipment. However, Zoomol lacked market presence as it wasn't well known in the market. In order to increase its market share, we did a fantastic in film branding by associating it with a Bollywood film- Dilwale, starring Shahrukh Khan in 2015 for the very first time.

How

In the film Dilwale, Zoomol engine oil was used by Shahrukh Khan and Varun Dhawan who own a garage. This enabled Zoomol to highlight its products and branding in the garage. It also got a chance to do a television commercial in association with Dilwale.

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