DC- Linc Pens

We associated Linc Pens with Deccan Chargers for a branding opportunity on the clothing and player jersey in 2011. They got great value on the deal and also got match tickets for their local dealers and distributors.

Why

LINC Pens a promising stationery brand has always had the quality and performance. Though it has been the manufacturer for Mitsubishi Pencils in India, it lacked an identity of its own. Therefore, it was the need of the hour that they were connected with a major portion of the population.

How

We linked LINC Pens with the Deccan Chargers, a franchise that had won the second edition of IPL in 2009 in grand style and finished third in 2010. LINC Pens got a branding opportunity on the non-leading arm of the player jersey that lifted its popularity in the stationery market against some well established competitors. It also got tickets for its dealers and distributors to watch the maximums hammered by absolute belters like Adam Gilchrist! They also got a good value on the deal.

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